Heather Hopkins in conversation with Martin Jennings, CEO of Parmenion and Global Head of Digital at Aberdeen Asset Management on hybrid advice models, the challenge of forecasting in a pandemic and the future of the product.

Martin brings nearly 20 years experience in the platform market and offers a unique perspective as a platform owner and DFM. Martin shares thought son the challenge of forecasting business volumes and the cost base amid a global pandemic. We pick up on an old conversation about bionic or hybrid advice. Martin shares his view that the industry needs to be better at sharing data and calls data the lubricant that keeps the industry moving. We end discussing the future of the product, drawing on Martin’s experience in platforms and as a DFM.

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