Antony Mayfied is a marketer and brand expert and says his firm, Brilliant Noise, does marketing for people and makes them better at marketing. In this conversation, he argues that brand recognition is table stakes. Investment management and platform brands aren’t different – in fact, Antony argues that most brands have two customers and need to understand those two sets of people. He encourages brands not to hunker down and offers examples outside of financial services of brands doing creative things amid the pandemic. You can sign up for the webinar we mention in the conversation here.
Listen to the full conversation below: